This week, Kansas Wheat Alliance announced an overall new look to their current brand, as well as the launch of a new website to better accommodate growers and associates when considering KWA seed varieties and dealers.
The newly designed logo, marketing materials and website are reflective of research and survey work on growers and seed associates across the state, all completed within the last 18 months.
KWA CEO and president Daryl Strouts said, “Farmers’ expectations of their wheat crop have grown with the times and market. It’s our job to ensure we maintain a high level of integrity and excellence in the product we offer. Through a research and review process, KWA has re-aligned its brand to be uniquely positioned to meet the expectations of Kansas wheat producers. Because KWA is exclusively marketing those varieties developed by K-State, it’s important that our values, our brand, are aligned closely.”
The new website features an updated look and feel to complement the new branding efforts, as well as a variety filter so users can view by location and seed classes to find the best results for their region. A dealer filter was also created to assist growers in finding dealers in their region to purchase the seeds of their choice.
“Our new logo and website emphasize our tie with wheat farmers, seed producers and the university, to work together for mutual benefit. We are excited about these partnerships and the upcoming season,” said Strouts.
ABOUT KANSAS WHEAT ALLIANCE: The Kansas Wheat Alliance is a not-for-profit organization that was founded in 2007 with the goal of maximizing value for wheat farmers from new wheat varieties developed by Kansas State University and other wheat-breeding programs. KWA delivers modern genetic technology that does not otherwise show up in wheat varieties, a real economic benefit to wheat producers and end-users of the crop. More information can be found at https://kswheatalliance.org/
Contact: Daryl Strouts, Kansas Wheat Alliance, [email protected]